Surge Online with our Google Ads Agency
GOOGLE ADS GIVE YOU THE POWER TO PROMOTE YOUR GOODS AND SERVICES ON A PLATFORM USED BY OVER 2 BILLION PEOPLE EVERY DAY.
Google Ads is a premier online advertising platform created by Google that enables businesses to showcase their advertisements, products, services, videos, and mobile applications to a massive audience of web users. With over 259 million unique visitors, daily interactions exceeding 4.8 billion and 5 billion daily search queries, Google is one of the most lucrative search engines for businesses looking to promote their offerings on the web.
As the dominant player in the search engine market, Google accounts for an impressive 77% of all online searches. To tap into this vast audience, businesses need compelling, optimised and targeted ads that reach customers as they search for products and services, browse websites and mobile apps, watch videos, or shop online. A strong Google advertising presence and a high-quality website with compelling on-page content (SEO) are crucial to ensure your business stands out in the SERPs and drives strong ad performance.
Our PPC management services provides a comprehensive suite of marketing solutions that can enhance your website's visibility in paid search results, boost sales, and drive revenue. These per per click solutions include Google Search, Display, Shopping, YouTube, and Remarketing. With a team of skilled Google Ads specialists in Middlesbrough, Surge offers customised ad campaigns that deliver sales and lead generation for your business. Our Google marketing services are industry-leading and tailored to help you achieve your business objectives while guiding you through the full range of options available through Google Ads. Grow your business with us and Surge online!
Surge, A Full Service Google Ads & Marketing Agency
CREATING HIGHLY TARGETED AND OPTIMISED GOOGLE ADS CAMPAIGNS DESIGNED TO DRIVE SALES, INCREASE CONVERSIONS AND BUILD BRAND AWARENESS.
Surge is a full service Google Ads company based in Middlesbrough, specialising in developing and implementing comprehensive Google advertising campaigns for businesses of varying sizes. Our accomplished team is made up of digital marketing specialists, web designers, search engine optimisation experts, public relations specialists, content marketers, graphic designers, Google-partnered analysts and social media experts. We partner with brands and large corporations to provide customised solutions that meet their needs at every stage of development, from developing a new brochure or eCommerce website to implementing search engine optimisation (SEO) strategies to creating long-term growth plans via Google Ads management.
We will work with you to create a comprehensive strategy including web development, Google Ads advertising and SEO. Our specialists will be with you every step of the way - from planning and strategy to implementation and reporting - so you can focus on what matters most: running your business successfully.
Our Google-certified team of experts strive to provide our clients with a world-class experience by developing marketing strategies and solutions through a variety of Google advertising methods and strategies. We will develop tailored Search, Shopping, Display, App and YouTube marketing campaigns to drive users to your website, increase sales and generate more leads. Our team of experts will build quality Google advertisements that resonate with your target audience with the incentive of increasing repeat purchases and clicks for your business.
We know how important it is to be consistent with paid search marketing. You need a qualified team managing your accounts on a regular basis, ensuring your Google advertising campaigns are coherent. Our Google Ads team can help you build a strong advertising campaign. We have a deep understanding of paid marketing and how to best use it for your business. Our teams can help you harness the power of Google’s algorithms and use them to your advantage. This means we can help you rank on Google’s top pages, gaining traction over frequent keywords and optimising your product feeds.
The return on ad spend (ROAS) is a key metric to track the success of your Google Ad campaigns. It shows how profitable your conversion rates are compared with the total amount you’ve spent on those campaigns.
Let’s explore some of Google’s advertising services that can help your business thrive online:
Google Search advertising is a very effective way to reach potential customers. The search engine receives over 3 billion search queries each day, and advertisements appear on a results page as links or text ads. Google paid Search enables businesses to use words or phrases related to their products and services to reach people looking for specific information or products online.
Google Search advertising is beneficial for all types of businesses as it provides measurable results such as website clicks, direct conversions and audience demographics. Google Search adverts are based on keywords, which are how users search for products and services online. Businesses bid on keywords they want their ads to trigger for when a user performs a search on Google. If an ad’s relevance, quality and bid amount are high enough, based on the algorithm’s criteria, it may be placed at the top of Google search results pages.
Keywords that trigger ads are determined by the amount advertisers bid for them, which is based on how often the keyword is searched and whether similar advertisers are bidding on it. Google automatically sets your bid based on its own analysis of what advertisers are willing to pay for a particular keyword.
Keyword quality score measures the effectiveness of your keywords compared to the relevancy of the targeted pages and their on-page content. It is measured on a scale of 1 to 10 and displays at both the keyword and ad levels. A higher quality score means that an ad and its landing page are more relevant and useful to users searching for a particular keyword.
To get the best results from Search campaigns, we can ensure your Ads campaigns have a strong structure and layout, use a correct bidding strategy, select strategic keywords related to engaging website content, and optimise landing pages for conversions.
Google Shopping is a comparison shopping engine that allows businesses to create and manage visually appealing product-based ads, improving product visibility and driving sales across Google’s dedicated Shopping engine. Customers can search, view and compare products on Shopping results. Around 80% of online purchases are made through Shopping ads, making the platform an essential way for eCommerce businesses to drive sales without users clicking on their website.
Unlike traditional text-based ads which rely on keywords, Google's Shopping ads use a merchant’s uploaded product data to display visually appealing, rich product advertisements. These advertisements include images, titles, descriptions and prices. This helps shoppers compare your products to similar items from other sellers.
Product feeds are essential for successful Shopping campaigns. They help determine which search terms your product listing information appears for and help improve your return on ad spend (ROAS). Our Google Ads experts will optimise your product feed by adding relevant photos and titles so that people searching for them at the times when they’re most likely to buy can find you.
A well-structured and optimised Shopping product feed and Shopping campaign can help increase your product visibility by appearing for more broader product searches, or alternatively can be used to help target more precise search terms.
Google Display advertising allows businesses to reach potential customers with custom display imagery or text ads across a network of websites and apps. By placing display ads on relevant sites throughout the Google Display Network; which includes over 2.5 million partnered websites and over 650,000 mobile apps, businesses can drive sales to customers who are already interested in similar products or services.
Display ads can be text, image, or video and are targeted to users by age, gender, location, interests and other factors. Display adverts appear on the top and sides of publisher websites that have partnered with Google. They reach audiences who are interested in your products/services for a fraction of the cost of traditional advertising methods.
With Google Display advertising, businesses can reach a wider audience, build brand awareness and increase sales by reaching the right audience at the right time with relevant calls to action. Display adverts are ideal for promoting your business visually when people are browsing similar products and services to yours.
In addition, display ad campaigns are a powerful way to target remarketing audiences. Remarketing audiences can include a variety of custom-defined audience lists, including users who have made historic purchases, spent a certain amount of time on the website, cart abandoners, etc.
Google Remarketing allows businesses to reconnect with customers who have visited your website but haven’t made a purchase. Recapturing your lost audience in an attempt to increase your conversions. This can be done through a variety of display ads placed on Google’s own sites and partner sites.
Our Google Ads experts will create remarketing campaigns that target customers who visit your website and show ads on relevant websites to them. Such visitors include shoppers who have previously visited your website and added items to their shopping cart but did not complete the transaction, users with interests in specific subjects that match your business like fashion, and users also interested in similar products by competitors.
Our team will acquire accurate and reliable data on your target audience and then use that information to create remarketing ads that are more relevant to those consumers. Relevancy is key when it comes to Google Remarketing. By showing users ads that are relevant, we are more likely to capture their attention and bring them back to your site.
Google Remarketing is an excellent way to target users on a more granular basis, creating a more refined audience, which in turn attracts more qualified visitors from Google Ads. Increasing the probability of converting more qualitative visitors.
Google Discovery Ads
Discovery Ads are featured within Gmail, YouTube, and Discover, the widget where you see news feeds beneath the search bar on Android phones. These ads are for savvy users who frequently check their feeds across these platforms, browsing for opinions, ideas and aspirational products that capture their mood and imagination.
As a fairly new form of advertising, Google Discovery Ads are being leveraged by many big brands across fashion and clothing, but they can be used by a wide variety of industries. By harnessing the power of user demographics, they appeal to users based on interests and recent search and browsing behaviour. Have you been researching summer holiday destinations over the last week? Along with links to articles relating to travel, don't be surprised if you see ads for beachwear, flights, hotel deals and travel insurance within your feed.
Surge's PPC team are highly experienced in growing ad strength and optimisation scores across Google Ads strategies. Contact us today and let us help you Surge online.
The popularity of video content has grown exponentially in recent years with billions of video views on YouTube every day. Consumers are 85% more likely to make a purchase after viewing a product video, making YouTube the ideal platform for showcasing your brand and engaging with your audience. We can help you build and manage your YouTube advertising campaigns through Google Ads so that you are specifically targeting those consumers you are looking to connect with and maximise your ROI.
We can use various types of YouTube advertising campaigns to reach your target audience and help you increase user engagement. From display ads and overlay ads to non-skippable instream ads and TrueView ads, we can create an integrated campaign that’s tailored to your business goals.
Moreover, YouTube advertising campaigns provide valuable insights into the performance of your ads, allowing you to refine your strategy and optimize your budget. With features such as audience targeting, demographic data, and engagement metrics, you can track how well your ads are performing and adjust your campaign to reach your specific business objectives. This data-driven approach ensures that your YouTube advertising campaign is effective and efficient, providing you with the best possible return on your investment. Let us help you create a customised YouTube advertising campaign that resonates with your target audience and achieves your marketing goals.
Grow Your Business With Different Types Of Google Ads Campaigns
Online visibility, higher traffic and increased sales are all within your reach. We can help you achieve your goals through Google Ads. Surge is a Google Partner. Below are the different types of pay per click campaigns we can cultivate for your business:
Search: Text-based ads on Google Search Results Pages (SERP)
Display: Media-rich ads on websites
Video: Video-based ads on YouTube
Shopping: Product-based ads on Google Shopping
App: Mobile-based ads on many channels
Smart: Automated and simplified campaign builder
Local: Location-based ads on Google Search
Discovery: Native image-based ads on Google’s feed placements
Performance Max: AI-driven ads, all-in-one campaign builder
Google Pay Per Click Advertising with Surge
GOOGLE ADS IS AN EFFECTIVE WAY TO DRIVE QUALIFIED TRAFFIC TO YOUR WEBSITE FOR BOOSTING LEADS AND CONVERSIONS.
Google Ads Management with Surge can drive users to your website, generate leads, drive sales, increase brand awareness with current and prospective customers and communicate directly to your audience. As a Google Ads agency in Middlesbrough, we will create a paid search strategy for your business, creating highly relevant Google advertising campaigns, providing strategic placements and monitoring analytics. Our aim is to boost your business online, increasing the continuous performance of ad campaigns and providing CRO recommendations for their websites.
A well-designed Google Ads strategy can help your business reach the right audiences at the right time, driving traffic back to your website and increasing conversions. Our Google Ads specialists have the knowledge and expertise to assist you in managing each Google advertising platform. We will tailor a strategy to satisfy your business goals and key performance indicators while striving to provide the best results possible.
Successful paid campaigns through Google Ads can often result in a business having an ad appear at the top to customers who search for relevant terms on Google Search. With Surge at the helm, businesses can pay to have an ad displayed to customers who search for relevant terms on Google Search. Once a monthly ad spend is set up, our team can begin creating targeted ads through Google Search.
Google Ads is a measurable advertising platform that allows businesses of all sizes to compete and succeed by providing high-quality data used to improve ROI. Conversion tracking provides data on how well your ads perform, including which keywords or placements are generating conversions for your business so we can optimise them accordingly.
Measuring the success of your campaigns
Our professional PPC agency will analyse the metrics of your Google Ads campaigns to determine the success of the campaign with monthly report calls, detailing the work carried out along with an analysis of the account. The success of your campaigns are determined by the following factors, including:
When bidding on keywords, you are telling Google how much you are willing to pay for a click on that keyword. If you bid too high, you will pay more than the value of the click. If your bid is too low, your ad will not appear as often as it should and you will miss out on opportunities to convert visitors into customers.
An impression occurs when an ad is displayed on a page. The number of impressions shows how many times your ads have been displayed across a website or app.
A click occurs when someone clicks on an ad that’s displayed on a page or in an app on their device. The number of clicks shows how many people have clicked through from your ads to your website or app page after viewing your ad.
A conversion happens when someone takes an action (such as making a purchase) after clicking through from one of your ads to a landing page on your website or in an app on their device.
CTR (Click-Through Rate)
The percentage of ad clicks in comparison to impressions, shows how engaging your ads are. Based on the data we gathered during the campaign and on your goals and desired outcomes, we will make changes to future campaigns that puts them in a stronger position. Using these metrics, we also plan to calculate and compare the success of your Google Ads strategies to previous ones.
RESULTS YOU CAN EXPECT WHEN YOU PARTNER WITH SURGE
To achieve the best results from your Ads campaigns, it is vital to implement a well-researched and executed strategy. Surge is an experienced Google Ads firm specialising in creating and managing a variety of campaigns that generate sales, increase traffic and build brand awareness. We’ve assembled a list of some of the most important benefits of using Google Ads for business, along with what you can expect from our PPC agency services when partnering with us.
Driving The Right Google Ads Campaigns For Your Business
Professional and effective Google Ads advertisement is a key part of any online business development strategy. Whether you are running an eCommerce or lead-gen business, our Google Ads specialists can develop the right Ads campaigns suited to your business goals, such as increasing online sales, generating high-quality leads, driving traffic, boosting product and brand consideration, building brand recognition and increasing app promotion.
Our Google advertising consultants are experienced in helping businesses create effective online marketing campaigns, from Google display campaigns to Google search and Google shopping campaigns. We’ll work with you to understand what it is that you’re trying to accomplish and how we can use Google Ads as part of a cohesive strategy aimed at achieving those goals.
Evaluated Ad Performance
It is important to measure the effectiveness of your advertising campaign to determine if changes need to be made to increase your return on investment (ROI). There are several metrics that our team will use to evaluate the performance of your Google Ads campaigns. One is the cost-per-click (CPC) and another is the cost-per-thousand-impressions (CPM). By using these two metrics, we can determine the number of clicks on your ads and leads generated, as well as the number of sales. We also examine how your users are interacting with your ads by looking at the click-through rate (CTR). CTR shows the amount of user interaction an ad is generating, so we can tell if the ads are engaging users. A strong CTR means that current ads are engaging and users are clicking through, while a low CTR indicates that your ads, service or website could use some improvement.
To ensure your ads are bringing in the right customers, you need to make sure that your keywords are right. The keywords you select are vital to the success of your Google Ads campaign. Your ad’s customer audience is defined by the keywords you choose, so it’s important that high-quality and relevant keywords are selected for your advertising campaigns. Our team of experts will select only the highest-performing keywords for your ads, so you can maximise on reaching your target customers. Our digital marketing and PPC agency shares keywords with the SEO team, for optimum efficiency.
Highly Targeted Google Ad Campaigns
Google Ads is an effective way to target specific demographics and find customers who are interested in your products. We will create highly targeted and engaging advertising campaigns that reach out to potential customers by using keywords, demographics, and location-based tags. By using Google’s powerful advertising platform, we can help your business get the word out about its products through relevant ads that only target potential customers. We’ll build a strategy for your business that ensures its success on the web.
Supercharge your Google Ads campaigns with other services
Our digital marketing agency is full service and integrates other services for a true omnichannel approach. This isn't just sales spiel; read on to learn how we achieve amazing results for clients who use multiple services.
SEO & Google Ads Marketing
SEO and Google Ads are intrinsically linked; which makes sense as the adverts themselves are powered by the same search engine and associated services. SEO work provides the infrastructure for Ads to perform effectively. Without it your number of Ad impressions will be much lower, bounce rates will be higher and your cost-per-click for each keyword will end up being much higher too. In some instances, entire Google Ad campaigns may be disapproved, so the ads won't actually appear in the first place. At Surge, we combine SEO & PPC management strategies; increasing organic rankings of keywords to lower the cost-per-click of those same keywords through paid campaigns. Raising Google Ad Quality Score is key!
Social Media & Google Ads Marketing
Social media marketing (such as Facebook ads) can benefit your Google Ads by providing additional channels for businesses to reach their target audiences and drive traffic to their websites. Social media platforms like Facebook, Instagram, TikTok and Twitter have large user bases and allow businesses to create targeted ads based on demographics, interests, and behaviours. Additionally, businesses can use social media to build brand awareness, boost website traffic, and increase conversions. This increases the chances of your ideal target audience clicking on your Google ads, as they grow more familiar with your brand on social media.
Influencer & Google Ads Marketing
Influencers are regarded as trusted spokespeople in their areas of expertise. Using social media channels to spread their messaging, positive endorsements of brands and products carry sway with their followers, trusting their advice, opinions and reviews. As brand awareness rises, this increases the chances of the public actively searching for your business, or clicking on your Google Ads when seen. Ad impressions increase, click through rate (CTR) improves, and a higher rate of sales and conversions increases your return on investment.
At Surge we have a wide network of social media influencers at our disposal, ready to promote your goods and services.
Creative & Google Ads Marketing
With Google Display and Discovery Ads, the imagery takes centre stage and is far more important than the text in Ad headlines and copy. At Surge we have a talented team of creative geniuses, covering photography, graphic design, animation and video. Supercharge your Google Ads by making them more eye catching, more visceral and more likely to be clicked on! Higher click through rates lower your cost per click and increase the number of ad impressions. Furthermore, assets can be used for Facebook Ads too.
Our team will adhere to your brand guidelines, whilst injecting new life into your visual ad campaigns. Why not book a consultation with our team today?
What a Google Ads Agency can do for your business
Expertise and experience: A Google Ads company like ours has a team of experts who have experience and knowledge in creating, managing, and optimising Google Ads campaigns.
Increased efficiency: Surge can handle all aspects of a business's Google Ads campaigns, from research and targeting to ad creation and optimisation, which can save a business time and resources.
Better ROI: We can help your business achieve a better return on investment (ROI) for its Google Ads campaigns by identifying the most effective targeting options, ad formats, and keywords, as well as by continually monitoring and optimising the campaigns to improve performance.
Data-driven decision-making: Surge can provide a business with data-driven insights and recommendations to help them make informed decisions about its campaigns, which can improve the performance of the ads over time.
Increased scalability: Our Google Ads marketing agency can help your business scale its Google Ads campaigns, which can be useful as your business grows, and more resources are needed to handle the increased volume of ads.
Access to industry-specific tools and software: Our specialists have access to advanced tools and software that can help to improve the performance of Google Ads campaigns.
BENEFITS OF PARTNERING WITH SURGE, A GOOGLE ADS AGENCY
OUR PROFESSIONALLY TRAINED AND EXPERIENCED DIGITAL MARKETING TEAM IS DEDICATED TO PROVIDING HIGH-QUALITY SOLUTIONS THAT MEET YOUR BUSINESS’S EVERY NEED.
Surge is a dynamic full service marketing firm in Middlesbrough. We offer complete, high-impact paid search marketing services to help businesses achieve their return on ad spend (ROAS) goals. With a team of digital marketing professionals at the helm, we will maintain your Google advertisements so that you can focus on other aspects of your business.
Here are some of the reasons why you should partner with us:
Our team of digital marketing specialists have years of experience working with clients across a wide range of industries including hospitality, real estate, travel and tourism, eCommerce and more. We can develop cost-effective Google campaigns for your business that generates leads and delivers tangible results.
We offer Google Ads marketing services to help businesses reach more potential customers. Our team of Google Ads experts is well-versed in the guidelines and best practices of Google platforms, and we can help you take advantage of each Google platform that’s relevant to your business.
Surge will handle your Google Ads campaign. Our team has a strong grasp of the value of Google Ads, and how to best use them for your business. For more information on our range of services including Social Media Management and Google Advertisement, please do not hesitate to contact our team today.
YOUR GOOGLE ADS EXPERT
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GET MORE FROM GOOGLE ADS
Whatever it is you want from your Google Ads strategy, we can work our magic and connect your brand to your audience in a way that works.
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