GOOGLE ANALYTICS 4 TRAINING COURSES
OUR GOOGLE ANALYTICS 4 TRAINING COURSE WILL EXPLORE THE NEW FEATURES OF THE APPLICATION AND TRAIN YOU FOR THE CHANGES IN TRACKING AND DATA REPORTING.
In 2020, Google announced the next generation of its web analytics tool, Google Analytics 4 (GA4)—a complete overhaul of its predecessor which provides cookie-less tracking and cross-platform capabilities along with faster page load times. However, Universal Analytics; the previous version of Google Analytics, will be discontinued in July 2023.
In preparation for this monumental change, our Google Analytics experts at Surge Marketing Solutions have put together a comprehensive Google Analytics 4 training course that will guide you through the entire process of GA4.
Whether you’re a Google Analytics beginner or an expert looking to beat the curve, this course is for you. It covers everything from how to set up your accounts to advanced techniques like custom reports, dashboards, and segmentation rules. Our team is ready to help you get acquainted with the updated version of Google Analytics.
BENEFITS OF GA4 TRAINING WITH SURGE
OUR GOOGLE ANALYTICS 4 TRAINING COURSE IS DESIGNED FOR INDIVIDUALS WHO WANT TO LEARN HOW TO USE THE NEW FEATURES AND CAPABILITIES OF THE GA4 PLATFORM.
Our Google Analytics 4 training course provides a comprehensive understanding of GA4, improves data analysis and insights, enhances data visualisation, increases efficiency, optimises marketing campaigns, ensures compliance with data privacy regulations, and provides hands-on experience. It is designed to equip businesses and individuals with the knowledge and skills to navigate GA4 effectively, analyse customer behaviour and make data-driven decisions.
Following this GA4 course, you will understand:
How to setup and configure a new GA4 property from scratch or upgrade from Universal Analytics
The key concepts behind GA4 and how it differs from Universal Analytics
How to navigate the GA4 reporting interface and interpret reporting data
Where to add additional reports and modify your reporting navigation via Collections
How to view and configure GA4 Events and Conversions to suit your data collection needs
How to test and debug GA4 Events to ensure you are collecting data correctly
How to create Explorations to deepen your data reporting and insights
What’s new in GA4?
UA vs GA4
How GA4 reports on users, sessions and engagement
Migrating from Universal Analytics using the GA4 setup assistant
Creating a property
Adding your tag using the Global Site Tag or Google Tag Manager
Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view
Checking your enhanced measurement settings
Configuring filters, multiple domains, referral exclusions and session settings
Data settings including Google Signals, Ad Personalisation settings and Data Retention
Linking to other Google products including Google Ads and Google Search Console
Understanding how GA4 Events work
Modify and create events
Creating GA Conversions
Creating and configuring your own GA4 Audiences for reporting and retargeting
Acquisition, Engagement and Monetisation reports
Digging into demographics and technology via User reports
Improving multi-channel insights with GA4’s Advertising reports and attribution options
Understanding the GA4 Library to customise your GA4 experience and reports
Using Collections to modify GA4’s navigation options
Creating Free Form, Funnel Exploration and Path Exploration reports
SIGN UP TODAY
SIGN UP TODAY TO START OUR GOOGLE ANALYTICS TRAINING COURSE!
If you’re looking for a way to learn more about Google Analytics 4, our specialists will teach you the fundamentals of the platform including the difference betwee Google Analytics and Universal Analytics, how to set up a Google Analytics 4 account, what data is important for your business’ website, how to set up goals and funnels, how to use segments and filters, how to create custom dashboards, and how to track conversions.
YOUR GOOGLE ANALYTICS 4 EXPERT
Frequently Asked Questions
INTERESTED IN GA4 TRAINING BUT NEED MORE INFORMTION?
Whatever it is you want from your social media strategy, we can work our magic and connect your brand to your audience in a way that works.
Call us now on 01642 243 265 or complete the contact form and we’ll get back to you.
WRITING BLOGS FOR YOUR BUSINESS
Why Your Website Needs SEO to be Seen
Why Work With a Digital Agency