Check out our Marketing, Creative and Development services to see how we can benefit your business!
Unleash the full potential of your business with our cutting-edge digital marketing strategies!
THE MARKETING PROCESS WITH SURGE
START HERE
Are you ready to take your business to new heights? Let's get the conversation started! Our initial outreach is designed to uncover your vision and goals. We're passionate about understanding exactly what you want to achieve, so we'll have a chat to get a crystal-clear idea of your objectives. Don't miss this opportunity to join forces with the experts and supercharge your success.
INITIAL CONSULTATION
Our mission is to gain a complete understanding of your business, from operations to revenue generation and everything in between. We'll also dive deep into your objectives - whether it's boosting traffic, driving sales, increasing inquiries, or raising awareness. Our expertise lies in clarifying your objectives and providing a tailored solution to help you get there. We'll conduct a thorough audit to assess the current state of your business and map out a path to your desired outcome.
INTERNAL REVIEW
Our team of experts will meticulously examine every aspect of your website, from design to development. We'll dive into your current analytics to assess performance and determine areas for improvement. No stone will be left unturned as we review all your different platforms, including Google Ads, search engines, and social media accounts - both paid and organic. Think of this as laying the foundation for your online success. Our goal is to benchmark where you are now, inspect your website's performance, and explore reaching new heights.
PROPOSAL
With a team approach, the best and brightest from Google Ads, social media, and beyond collaborate to determine the optimal strategy for your unique needs. Our commitment to excellence means we're not afraid to say no if we're not confident in delivering the results you deserve. Rest assured, only the specialists responsible for your success will be crafting your proposal, ensuring a seamless and effective experience from start to finish.
ONBOARDING
Our top priority is to ensure that you receive the right service at the right time. With the perfect balance of affordability and potential ROI, we'll help you take your business to the next level. No matter where you are in your business journey, our goal is to provide solutions that will drive results. From identifying the right sales funnel for your customers to delivering top-notch services, we'll help you achieve success and increase your return on investment.
EXECUTION
We take the strategies and plans developed in collaboration with your business and turn them into tangible, high-impact results. Our team of experts are dedicated to executing every aspect of your digital marketing plan with precision and efficiency, ensuring that every step along the way is driving you towards your desired outcome. Whether it's increasing website traffic, boosting brand awareness, or driving conversions, we're committed to helping you achieve your goals.
REPORTING
Our monthly report calls offer a complete overview of our progress, and the thorough analytics we use allow us to measure your success and track your return on investment. By utilising premier reporting software, we ensure that you get an in-depth look at how our campaigns are performing, so we can adjust and optimise your strategy to reach even greater heights. With our detailed reports, you'll have the confidence and clarity to make informed decisions and grow your business to the next level.
THE DIGITAL MARKETING SERVICES WE PROVIDE AT SURGE:Â
GOOGLE ADS
Google Ads, powered by Google, offers a robust platform to promote your products and services to a vast daily audience of over 2 billion users.
Dominating 77% of online searches, Google is the go-to search engine. To harness this potential, your business needs targeted, optimised ads to reach users as they search, browse, watch, or shop online.
Our certified team creates strategic Search, Shopping, Display, App, and YouTube campaigns to boost your site traffic, sales, and leads. Consistency is crucial in paid search marketing, and our experts ensure your campaigns align with your goals.
We prioritise tracking the return on ad spend (ROAS) to gauge campaign success, measuring the profitability of your conversions compared to ad expenditure.
Find out more about our Googlgle Ads services
SOCIALS
Social media advertising empowers companies to generate leads, increase sales, foster brand advocates, and tap into a vast audience through engaged online communities.
Business owners must leverage platforms like Facebook, Instagram, TikTok, and LinkedIn for online marketing.
To excel in today's competitive social advertising landscape, a well-crafted social media strategy aligned with your business objectives is crucial.
Surge, a Middlesbrough-based social media marketing agency, specialises in helping you achieve this.
We enhance your ROI by providing top-tier customer service and optimising ad spending. Our expertise enables you to drive new customer traffic and engage existing ones through targeted ads and high-quality content.
Maintaining a social media presence builds customer relationships, showcases your company culture, and markets products effectively.
Find out more about our Social Media services
SEO
SEO encompasses a range of techniques to enhance your website's visibility on search engine results pages (SERPs).
From on-page optimisation to link building, local, international, and technical SEO, these practices play a pivotal role in attracting potential customers.
By proactively optimising your website, you increase the chances of being found by your target audience.
Many businesses miss out on SEO's potential due to a lack of guidance. Failing to appear on the first or second page of Google search results can put you at a significant disadvantage.
Our full-service team combines various expertise areas, including web development, social media management, and influencer marketing. We excel in technical SEO, thanks to our diverse team.
Find out more about our SEO services
SURGE MARKETING TEAM
FIND OUT MORE ABOUT DIGITAL MARKETING
FREQUENTLY ASKED QUESTIONS
What’s the importance of digital marketing?
Digital marketing is essential for businesses of all sizes and industries as it allows them to reach and engage with their target audience in an efficient and cost-effective way. In today's digital age, consumers are increasingly turning to the internet to research products and services, making digital channels an essential component of any marketing strategy. Digital marketing can help businesses to increase brand awareness, drive website traffic, generate leads and conversions, and ultimately, increase revenue. Additionally, digital marketing provides valuable insights and analytics that can be used to track the success of campaigns and make data-driven decisions for future marketing efforts. It also allows for the targeting of specific demographics and allows for a more personalised approach to reach the right audience.
What will a digital marketing plan do for my business?
A digital marketing plan is a comprehensive strategy that outlines the tactics and actions a business will take to achieve their digital marketing goals. A well-crafted plan will take into account your business's unique target audience, industry trends, and competitors, and will include tactics such as SEO, social media marketing, email marketing, Google Ads, content marketing and more. By implementing a digital marketing plan with Surge, your business can increase brand awareness, drive website traffic, and generate leads and conversions.
How can digital marketing help my business?
Increasing brand awareness: By leveraging various digital channels, a business can reach a wider audience and increase brand awareness.
Driving website traffic: Digital marketing strategies such as SEO, PPC advertising, and social media marketing can help to drive targeted traffic to a business's website.
Generating leads and conversions: A well-crafted digital marketing strategy can help to convert website visitors into leads and ultimately, customers.
Improving customer engagement: Digital marketing channels such as social media and email marketing can help a business to engage with their customers and build lasting relationships.
Providing valuable insights and analytics: Digital marketing provides valuable data and insights that can be used to track the success of campaigns and make data-driven decisions for future marketing efforts.
Targeting specific demographics: Digital marketing allows for targeting specific demographics, which means reaching the right audience with the right message and offer.
Enhancing customer experience: Digital marketing helps to create a more personalised approach, which leads to an enhanced customer experience and increased customer loyalty.
What is a full service digital marketing agency?
A full service digital marketing agency like Surge provides a comprehensive range of digital marketing services to help businesses of all sizes achieve their goals. This includes services such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, website design and development, and analytics and reporting. Agencies like ours have teams of experts that specialise in each of these areas, working together to create an integrated digital marketing strategy tailored to the specific needs of the client. The goal of a full service digital marketing agency is to help businesses increase their online visibility, reach their target audience and drive conversions and sales.
Why is social media marketing important for my business?
Social media marketing is an important aspect of any business's overall marketing strategy. It allows businesses to connect with their target audience and engage with them in a personal and meaningful way. With over 3.6 billion people using social media worldwide, it provides a vast audience for businesses to reach out to. Moreover, it enables businesses to create a brand identity and build brand awareness, increase website traffic and improve customer engagement. Social media marketing also allows businesses to gain valuable customer insights through analytics, which can help inform future business decisions. Additionally, social media is a cost-effective way to reach a large audience and generate leads, making it an essential tool for any business looking to expand its customer base and drive revenue.
Why is Google Ads important for my business?
Google Ads, formerly known as Google AdWords, is an essential tool for businesses looking to increase their online visibility and drive more sales. By creating and running ads on Google, businesses can reach a large and targeted audience, which is beneficial for driving traffic to their website, and increasing brand awareness. Google Ads allows businesses to target specific demographics, locations, and interests, which ensures that their ads are seen by the people who are most likely to be interested in their products or services. Additionally, it provides businesses with detailed analytics and metrics, which can be used to measure the performance of their campaigns, and make data-driven decisions. One of the key advantages of Google Ads is that it can help increase sales and revenue quickly, as it allows businesses to show their ads to a large audience in a short period of time.
Why is SEO important for my business?
Search engine optimisation is an essential aspect of any business's online presence. It is the process of optimising a website to rank higher in search engine results, which leads to increased visibility and more traffic to the website. When a website appears at the top of search engine results, it is more likely to be seen by potential customers and can generate more leads, sales and revenue for the business. SEO also helps to build brand awareness and credibility, as websites that rank high on search engines are perceived as more trustworthy and authoritative. Additionally, SEO is an ongoing process that helps businesses stay relevant to their customers, as it involves optimising content and website structure to align with current search trends and user behavior. By investing in SEO, businesses can ensure that they are reaching their target audience and making the most of their online presence. With more and more people turning to search engines to find products, services and information, SEO is an essential tool for businesses looking to expand their customer base and drive revenue.
Why is influencer marketing important for my business?
As the digital landscape continues to change and evolve, it has become increasingly difficult for brands to stand out from the crowd. With so many businesses vying for attention, it is no longer enough to simply build a strong brand identity and a popular social media following. By harnessing the power of influencer marketing, today’s brands can achieve more meaningful results through more targeted and personalised content, reaching their ideal target market in ways that are more likely to resonate with their audience and build lasting relationships.
What services do Surge offer?
As a full-service agency, we pride ourselves on providing a comprehensive suite of services to businesses of all sizes. Our team of specialists, with their expertise in digital marketing, web design, search engine optimisation, public relations, graphic design, Google Ads and social media management, work together to offer tailored solutions that cater to the specific needs of our clients at every stage of their development. From crafting and launching a new website to implementing SEO strategies, creating long-term growth plans, and managing social media accounts, we are dedicated to finding the right solution for our clients.
Why partner with Surge?
As a dynamic and ambitious midsize team, we constantly strive to push the boundaries with our innovative ideas and openness to new opportunities. Our primary focus is delivering outstanding results for our clients while maintaining the highest standards of ethics and transparency. Building strong, trustworthy relationships with all stakeholders in our projects is a top priority for us. We believe that every project, big or small, deserves equal attention and dedication. By choosing to work with us, you will be partnering with a team that is passionate about your success and committed to delivering results.
What is Surge’s onboarding process like?
At Surge, our onboarding process for new businesses begins with a consultation to gain a thorough understanding of your specific needs and goals. During this consultation, we gather information about your target audience, competitors, and industry trends. Using this information, our experts create a customised strategy tailored to the services you've chosen. To ensure the plan is being executed effectively, we schedule regular check-ins and progress reports. Additionally, we provide each business with a dedicated account manager who serves as the main point of contact and keeps them informed of the latest industry trends and best practices. Our ultimate goal is to set your business up for success by providing the necessary support and resources to achieve your objectives.
Where can I post a review of Surge?
You can post a review of Surge on our dedicated Trustpilot page. Trustpilot is an independent platform where customers can leave honest and unbiased reviews about their experience with a company. You can also post reviews on other platforms such as Google, Facebook, and LinkedIn. Your feedback is important to us and helps us to improve our services and continue to provide the best possible experience for our clients.
GET CREATIVE
Whatever it is you want from your social media strategy, we can work our magic and connect your brand to your audience in a way that works.
Call us now or complete the contact form and we’ll get back to you.
RECENT NEWS
Web Development
The Importance of Mobile-Friendly Websites
SEO
The Impact of Website Speed on SEO
Content
Understanding Google Consent Mode: Why It Matters and How to Adapt