Social Media Marketing With The Right Digital Agency
BUILD BRAND AWARENESS AND ESTABLISH A STRONG ONLINE REPUTATION THROUGH SOCIAL MEDIA MARKETING.
Social media advertising allows companies to generate leads, drive sales, create brand advocates, and reach millions of potential customers by capitalising on the power of an engaged online community. As a business owner, it is essential that you use social media platforms such as Facebook, Instagram, TikTok and LinkedIn to market your company online.
To stand out from the crowd in today’s social advertising, you need to be strategic in your online efforts. A consistent, well-thought-out social media strategy designed to complement your business goals will help you build a strong online presence and attract new customers. Here at Surge, we can help your business achieve just that.
Many companies struggle in their first year, however, the right marketing strategy can help increase revenue significantly. As a social media marketing agency in Middlesbrough, we offer industry-leading customer service and maximise your return on ad spend (ROAS). With our help, you can achieve real business results while understanding all of the advertising options available to you through social media. Using targeted ads and high-quality content, we can help you guide potential new customers to your website as well as engage existing customers.
Maintaining a social media presence is a great way to build relationships with your customers, promote your company and its culture, and market products online. We have the knowledge and expertise to help you achieve your business goals with excellent social media marketing. We have a deep understanding of each social channel and how to use it in a business context. We will tailor a strategy to suit your needs and give you the best results possible.
CREATING HIGHLY TARGETED AND EFFECTIVE SOCIAL MEDIA CAMPAIGNS DESIGNED TO DELIVER TANGIBLE RESULTS AND ROI FOR OUR CLIENTS.
Surge is a full service social media agency based in Middlesbrough, specialising in developing and implementing comprehensive advertising campaigns for businesses of all sizes. Our team is made up of specialists in digital marketing, web design, search engine optimisation, public relations, graphic design, pay-per-click and social media management. We partner with brands, organisations and large corporations to provide customised solutions that meet their needs at every stage of development, from developing a new website and implementing search engine optimisation strategies to creating long-term growth plans and managing social media accounts.
We’ll be with you every step of the way - our planning and implementation of strategies and monthly reporting means that you can focus on what matters most: running your business successfully.
Our proficient social media specialists, with extensive experience, are committed to delivering exceptional solutions tailored to your business requirements. We will create a variety of high-quality, bespoke marketing campaigns designed to increase traffic to your website, drive sales and increase engagement with potential clients. We will develop and implement advertising campaigns for your business that create a lasting impression with a consistent message relevant to your target audience. Our strategies will increase repeat purchases and website clicks by promoting your brand across multiple social media platforms.
Consistency is key when it comes to social media marketing, and our team of seasoned experts understands this. With our comprehensive management services, your accounts will receive regular attention, resulting in unique and captivating content. Our in-depth knowledge of the importance of social media marketing and our mastery of each platform’s unique strengths, means we can craft viral-worthy content that drives business growth. Let us handle your social media, so you can focus on what you do best.
The first step to creating an effective social media campaign is knowing your audience. When developing a social media advertising strategy for your business, we will discuss your goals and determine where your target audience spends its time online. We will research the networks where they can be found most frequently.
Let’s take a look at a couple of the most popular social media advertising platforms:
Boasting over two billion daily users, Facebook is a behemoth in the social media world. A strong presence on this platform amplifies your brand's online visibility and recognition. However, achieving success with Facebook ads requires a strategic approach. Proper setup, optimisation for maximum conversions, and diligent measurement of results are all crucial elements for ensuring a worthwhile investment. Our experts are here to execute powerful Facebook ad campaigns.
As a premier Facebook advertising agency, we specialise in crafting advertisements that captivate and resonate with your intended audience. Our objective is to ensure your message reaches the right people at the right time, fostering sales and building lasting relationships with your followers. This not only drives conversions but also strengthens your reach organically as your community shares your content with their network. Let us help you connect and grow your brand through the power of Facebook advertising.
Facebook advertising offers unparalleled targeting capabilities, enabling businesses to reach their desired demographics, interests and locations. Surge leverages a variety of technologies to connect with your ideal customers and effectively communicate your company's offerings, products, services and upcoming events. The tracking features on Facebook allow us to optimise campaigns based on data-driven insights, leading to increased sales and a more impactful return on investment. Partner with us to harness the full potential of Facebook advertising for your business.
With over one billion active users, Instagram reigns supreme as the world's premier social network for photo and video sharing. Its highly engaged audience responds well to visually appealing content, making it an optimal platform for businesses to showcase their brand, products, and services. Utilising tools such as dynamic product ads, reels, stories, and posts, Instagram presents a unique opportunity to build strong connections with customers and drive product sales. Let us help you tap into the power of this dynamic platform.
As an Instagram advertising agency, we create custom Instagram advertising campaigns tailored to your needs that will help grow your business on the platform. We’ll start by getting an idea of what you want to achieve through the campaign and finding ways we can optimise results based on those goals. Once we have an idea of what you want from the campaign, what kind of budget you’re working with, and the types of results you’d like to see, we’ll work together in creating an effective plan that will help reach those goals further.
Instagram provides a rich and interactive environment for businesses to connect with potential customers. Through targeted hashtags and keywords, we can reach users based on their interests and location. Our team leverages the platform's dynamic content and engagement-driven features to create compelling ads that foster strong connections, drive sales, and increase website traffic. Maximise your reach and engagement on Instagram with our expert advertising services.
LinkedIn is an excellent advertising tool for businesses looking to target highly specific audiences. With over 550 million users, LinkedIn allows businesses to connect with potential customers and clients through lead generation. Businesses can utilise various types of advertising on the platform, including sponsored updates that appear in the news feeds of targeted users based on their interests and sponsored InMail messages sent directly to recipients as an email attachment. Both options allow you to target specific user groups based on their demographic information or job title.
As a LinkedIn advertising agency, we monitor business campaigns on a weekly basis, analysing results to make data-driven decisions that improve performance and refine our campaigns to continually increase engagement. Our team of experienced social media specialists have helped many businesses like yours to achieve their marketing goals and give you the best ROI possible.
LinkedIn advertising allows businesses to promote their product or service on the platform, as well as engage with their followers and potential clients. LinkedIn is different from other social media sites in that it focuses on the people behind the brand rather than just the product itself. This can be great for making professional connections and giving potential clients an introduction to your brand’s ethos.
TikTok is a video-sharing platform that has gained popularity with young audiences worldwide. The network has an estimated one billion users monthly, and is considered effective for engaging Gen Z and millennial audiences. TikTok offers businesses the opportunity to create and share engaging video content, as well as research trending content which can be targeted towards their audience.
As a TikTok advertising agency, we create engaging content, conduct trend research, and advertise on TikTok through paid ads. We help brands reach their target audience by creating branded content that resonates with them through our influencer marketing team. We also help brands advertise their products on the platform by using hashtags and targeting specific audiences in different locations.
TikTok’s advertising platform is streamlined and intuitive. The ad management dashboard allows businesses to create or edit their ads, manage their campaigns and monitor performance metrics like impressions, click-through rates and more. There are also no minimum budget requirements for advertising on TikTok.
With TikTok's algorithm prioritising new and unique content, we can capitalise on the platform's potential for virality by creating engaging and shareable content. TikTok also offers a suite of creative tools and features such as filters, effects, and music, which can help brands enhance their content and make it more visually appealing to their audience.
Results you can expect when you work with Surge
Social media marketing is a powerful tool that businesses can use to establish a direct and personal connection with their customers. As a social media marketing agency, we recognise the importance of leveraging social media platforms to promote your business and build your brand's online presence. From increased brand awareness to higher engagement rates and improved customer loyalty, there are numerous benefits to utilising social media as part of your marketing strategy. When partnering with us, you can expect a tailored approach to social media marketing that is customized to meet your business needs and objectives. We take a data-driven approach to social media marketing, leveraging analytics and insights to optimise your social media campaigns and deliver measurable results.
Building Brand Identity
Brand awareness is crucial to success. It’s not just about the number of people who see your brand, it’s about how many people actually recognise it and associate it with your business. Social media marketing can help your business build its brand by increasing your exposure to a larger audience. Each social media platform offers a variety of ways to build your company’s identity and increase brand awareness, creating more engagement and leading to higher levels of interaction with followers. Each platform offers direct and indirect lines of communication, which can be used to network, gather feedback, hold discussions with followers and ultimately lead to more sales/clicks.
As a full-service agency, our team of social media experts will develop a customised social media strategy designed to elevate and expand your brand’s visibility. As our specialists engage with your target audiences on social media platforms and create relevant ads designed for user’s feeds, your business will reach more people in your industry, build credibility and boost your brand’s visibility—leading to an increased engagement with customers and stronger relationships with them.
Driving Website Traffic & Sales
When used effectively and appropriately, social media can be a powerful tool for increasing traffic to your website and sales of a product. Social media platforms such as Instagram and Facebook offer features like Instagram/Facebook shops, messaging capabilities, call-to-action buttons on profiles, and appointment booking abilities that help you generate leads and conversions. With a traffic-based campaign, we’ll send your target audiences to your website, app, services page, etc.
Highly Targeted Adverts
The effectiveness of social media marketing lies in its ability to target specific demographics and create promotional campaigns based on user’s interests. We will use this strategy to create highly targeted and engaging advertisements that will reach out to potential customers with products or services that are relevant to them.
Social media marketing is simple to measure. You can track the number of clicks on your ads, the number of leads generated, and even the number of sales that resulted from your social media campaign. The numbers tell you how effective each piece of content was and where you might want to spend more time and money in the future. You can also track how many likes each post has received and the number of followers gained during a campaign period. These insights will help determine how future campaigns can be managed by comparing previous results against your goals.
Growing your Target Audience
Our digital marketing team can build audiences for your business that are tailored to your target customer’s interests and preferences, based on age, gender, location and other factors. Here’s a list of the ways we can help your business establish itself and grow online by your target audience.
Using Facebook Pixel, our teams can track user actions on your website. This allows us to reach people who have visited your site and show them more of the content that they enjoyed.
Lookalike audiences let us target people who look like your website visitors based on their online behaviour. For example, if we find that a large number of our users are aged between 25-35 and have an interest in travel, we can target other people in this age group who also share these interests.
Engaged users means we can target people who already love your brand to ensure they see new posts. To create an engaged audience, we will analyse data from your website and use it to create a custom audience which reflects the interests of your most loyal customers.
Customer lists allow us to embed GDPR-compliant contact lists into Facebook and target them with adverts. This is particularly useful for businesses with a large customer base because it allows them to target specific groups using customer information without having access to any personal data or private information about those individuals.
THE SOCIAL MEDIA TEAM
HOW DOES OUR SOCIAL MEDIA AGENCY SOUND?
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Frequently Asked Questions
CAPITALISE ON SOCIAL MEDIA TODAY WITH SURGE
Whatever it is you want from your social media strategy, we can work our magic and connect your brand to your audience in a way that works.
Call us now or complete the contact form and we’ll get back to you.
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