Surge Online With The Right Ecommerce Website Agency
DEVELOPING CUSTOMISED ECOMMERCE SITES FOR OUR CLIENTS THAT ARE OPTIMISED FOR PERFORMANCE, USABILITY AND EASE.
eCommerce websites are online storefronts that allow businesses to sell their commodities across the web. These products can include physical items, digital downloads, music, and many other types of goods or services. Essentially, any trade your business necessitates can be sold through an eCommerce website. The main purpose of an eCommerce website is to provide a seamless transactional experience when buying from your site. Therefore, eCommerce websites are built to support many different types of transactions like direct debit payments, PayPal, financing options, and other types of stock trade and merchant systems.
A well-designed eCommerce website can provide a competitive advantage by streamlining the order process for customers and presenting relevant information with a visceral interface. By using the latest web technologies and user interface techniques, our synergetic teams forge unique eCommerce platforms to increase your sales and profits, establish your brand and develop a personal hub for your brand.
If you’re looking for a new website or want to refresh your current brand, it’s important to consider the differences between an eCommerce website and a brochure site. Unlike eCommerce websites, brochure sites don’t have trading functionalities for selling products or services online. They are typically used to share highly detailed and relevant content about your goods incentivising a call to action. An eCommerce site, on the other hand, is founded on facilitating the entire transactional process for trading goods—shopping carts, payment gateways, category pages and product listings are just some of the features that can be found on an eCommerce site to maximise the shopping experience.
For businesses that have a variety of goods to sell, an eCommerce website is the best way to reach customers. At Surge, we’re committed to providing our clients with the most intuitive website experience possible. To achieve this, we work closely with our other departments—particularly development—to ensure that what we create is useful, effective, and optimised for their unique needs. We also embrace a design process that emphasises collaboration, as it ensures that we craft the best solution for our clients from all available resources.
Surge, A Full Service eCommerce Website Development Agency
SHOWCASE YOUR PRODUCTS ACROSS THE WEB AND DRIVE SIGNIFICANT SALES WITH A TAILORED ECOMMERCE WEBSITE.
The constantly evolving landscape of eCommerce website development is a moving target that requires the latest technology and techniques to stay on top. If you want to grow your business and ensure it stays relevant, you need an agency that’s available, knowledgeable about new standards, and equipped to support your business now and in the future.
Surge’s web developers collaborate with colleagues from other departments to create custom web solutions that meet our clients’ marketing needs. By working together, we provide each client with an all-encompassing view of their business’s marketing requirements and create real value for their business.
Our holistic approach empowers us to provide a wide range of digital solutions for our clients. We can host your eCommerce website with monthly maintenance, design your branding assets, develop strategic search engine optimisation strategies, and create unique and engaging website content that ranks on search engines. We bring together the expertise and knowledge of a team of over twenty professionals in different fields to serve your business’s every need.
Surge is a full service digital agency that works with brands to develop and implement creative solutions to help them succeed. We specialise in cultivating eCommerce sites that are optimised for performance and usability. We’ll work with you on every element of your site, from the design and functionality to the copywriting and SEO, ensuring that it’s fully integrated with tailored back-end systems so that orders are seamlessly processed and fulfilled. This thorough, end-to-end process will ensure that your store is built on a foundation of excellence from the outset.
Let’s explore a few methods behind our eCommerce website development:
Aero is a performance-based eCommerce platform designed to better suit the needs of retailers that are serious about ecommerce. The platform is feature-rich, lightning-fast, fully extendable, and scalable. It’s created with a focus on performance and flexibility, so users can find their ideal balance between speed and user experience.
Through our network of highly-skilled, carefully curated ecommerce agencies—which are fully supported by the Aero team—retailers can expect the delivery of truly bespoke, personalised ecommerce stores optimised for the highest possible conversion rates and lowest possible server infrastructure costs. Typically, retailers using Aero are experiencing a tenfold decrease in infrastructure costs compared to those using other popular professional platforms.
The platform’s admin interface is intuitive and simple to use. It allows retailers and ecommerce teams to manage products, sales, promotions, merchandising, and despatching with ease. Integrations with stock control, ERP, warehouse management and accounting systems are all achieved through the extendibility of Aero and its skilled agency partners.
Application Programming Interfaces (APIs) essentially allow two systems to communicate with and respond to one another. We build a range of APIs, bridging the gap between a website and an external platform to ensure our clients get the results they want. The key is to not overcomplicate the process, which can sometimes be tricky when there are multiple platforms involved. We first assess how an API should fit into the overall system, then we design it based on our findings.
This could be anything from apps to other websites to booking software systems. Our extensive developers have plenty of experience with APIs and would love to help simplify your processes and tie up any loose ends within your website and external sources.
Responsive web design is an approach to website development that allows a site to respond to the user’s behaviour and environment across multiple devices. A responsive site adapts its layout to the user’s environment based on screen size, platform and orientation, so it will display correctly on a wide range of devices including mobile phones, tablets, laptops and desktop PCs.
Our eCommerce websites are built using the latest technologies and standards to ensure optimal performance. We build our sites to perform well on Google, Safari, Firefox, and Opera. As standard, we don’t build websites to work in older technology. However, should you require the website to perform on an older browser, we can provide a quote to carry out additional development work.
Our eCommerce website designs are clean and simple, with a responsive layout that looks great on every device. Your site’s messaging should be clear and engaging, with a personalised experience tailored to each shopper. We will create a site that is designed specifically for your business, consistent with your identity and goals, and puts you ahead of other businesses in your industry.
A well-designed eCommerce website can help you showcase your business’s story, philosophy, and goods. It can serve as a powerful tool for driving sales by conveying relevant and interesting content focused on promoting your products and services. From category pages and product descriptions to meta data and page titles, our content experts will develop enriching content strategies that will improve your eCommerce site’s organic search engine rankings.
Content is the cornerstone of your eCommerce site. Your website needs to be up-to-date with fresh, quality content. The more information you feed to your website visitors, the better Google will feel about your business—and the more return on investment you can expect from your site. Before a visitor can check out your product or service, however, they have to find you first, which is where SEO comes in.
In order to be at the top of search results for relevant keywords, you need your webpages to be optimised for search engines. An optimised page includes comprehensive content on the subject and covers everything users are likely to want to know about it. This reassures potential customers that what you’re offering matches their requirements and expectations prior to booking, and provides context that reinforces the notion with Google that your webpage is indeed highly relevant.
eCommerce Website Development with Surge
A CUSTOM-FIT ECOMMERCE WEBSITE WILL HELP DRIVE TRAFFIC AND INCREASE CONVERSIONS THROUGH DESIGN, NAVIGATION, AND CONTENT THAT IS SEAMLESSLY INTEGRATED.
eCommerce website development involves harnessing the powers of a dedicated content management system to create an eCommerce portal, which enables a business to sell its products and services across the web. An eCommerce website’s real value is its potential to transact with a global audience, which allows your business to expand its market presence while also expanding the number of consumers who can purchase your products or services.
When building an eCommerce website, we plan and coordinate the journey you want your customers to take from navigating the site to purchasing your product. eCommerce websites need to be very structured and broadly regimented, therefore, the category pages for each product should be well-organised with clear calls-to-action that direct customers on how to get from browsing to purchase. The user should always be able to find what they are looking for at any point in their shopping experience. Our in-house team of developers, designers and content specialists unite their expertise to craft the best possible solutions.
Leading Support & Technology
The web development industry is an ever-changing environment. Technology and best practices are in a constant state of flux, however, our dedicated professionals behind the scenes are always working to ensure that our websites are up to date—it’s in their best interest. This means that we can provide our clients with constant support, updates, reviews, and suggestions as to how the site can perform more efficiently.
Mobile First Build
We’ve adopted a mobile-first design approach for our new eCommerce builds. By starting with the mobile design, we’re able to see how the site will function for the majority of its users and adapt it for desktop usage. Additionally, our ongoing support service ensures that all new packages come with the framework in place.
Stock Management/Product Feeds
External systems feed the product management system with data, therefore, integrations with accounts packages may be required. Companion apps or a basket of lines could be necessary.
Training & Support
A tool is only as good as the hands that wield it. We want to make sure that you have all the skills required to manage your new business tool to ensure that it stays fresh and up to date to better represent your business. Our dedicated member of the team will take you through your website training. Armed with a whole heap of knowledge, experience and a can-do attitude; we will show you everything you need to know to manage your website.
We offer dedicated hosted servers with a firewall and daily backups to protect your data. We can also implement SSL Certificates to ensure trust with users, and prevent a negative SEO impact. Security is vital for instilling trust with visiting users, so they feel confident leaving an enquiry or making a purchase.
Hosting & Maintenance
Hosting is a critical part of any website’s success. It needs to be fast, stable and secure. This is why we build hosting infrastructure around Xeon Servers configured with 192GB RAM, housed in the UK Data Centres with 100Gbs connectivity to all major exchanges with multiple redundant links. Our servers are fully managed by our team of technical professionals.
What You Can Expect When You Partner With Surge
As the competitive landscape of eCommerce changes, web developers need to be on the cutting edge of technology and user interface design. From a website’s ease of use and ability to convert visitors into paying customers, all the way down to how your website is perceived by consumers and search engines, our team specialise in developing eCommerce platforms for trading businesses looking for an innovative, new revenue stream. Here are some of the types of web pages we can develop and design for you.
Your homepage is the shop window of your website—it’s your customer’s first impression of you. As such, it should be welcoming, professional and creative. Our developers will create tailored web pages that engage and inform customers while representing your brand. We also design branding graphics that exude the same inviting atmosphere that truly represents your brand and business.
About Us page
The “About Us” page is a great way to tell visitors about your company. Share the story of how it started, who the founders are and what their backgrounds are. Exploring the challenges faced while starting this business. The answers to these questions will help potential customers connect with the business on a more personal level.
A “Contact Us” page is a place for potential customers to find basic contact information about your company. This includes addresses, phone numbers, email addresses, and hours of operation, as well as information on what makes your company special or different from its competitors. You may also want to include videos on this page that highlight some of the products or services you offer.
Category pages are like the table of contents for a book—they provide the overview that helps users navigate their way to where they want to go. If your site has multiple product types, category pages can help users navigate to the section of your site they want and find the specific product types they’re looking for.
Product pages are ubiquitous on eCommerce websites. They include a variety of components that work together to encourage a visitor to purchase the product. A quality product page will be clear about the benefits of the product, give a sense of value inherent in the price, include a bullet point list of features, share testimonials from happy customers, feature images of the product in use, include shipping details, and provide a way for the customer to add it to their cart and make a purchase.
Delivery Information / Returns
These pages are largely text-based, providing information about delivery, returns and terms and conditions. Each has its own page, but they all share the same layout.
Thank You page
A “Thank You” page is a simple confirmation that pops up once a user submits a form. This page is also used for tracking purposes.
A “Check Out” page is one of the last pages where you confirm your cart’s contents before making a purchase.
Once we have designed a page such as the Delivery Information we will be able to duplicate it to increase the number of website pages without the expense of designing new ones. There are other pages that require their own specific layout as they have a specific purpose so they will in edition to the standard pages.
Benefits of partnering with Surge
OUR EXTENSIVE TEAM OF EXPERIENCED DIGITAL PROFESSIONALS ARE DEDICATED TO PROVIDING HIGH-QUALITY SOLUTIONS AT EVERY STAGE OF DEVELOPMENT.
Web design and development for an eCommerce website is a complex process that involves several considerations. In addition to the basic functions of an eCommerce website, such as listing products and displaying product information, there are often other features that must be implemented. These can include customised shopping carts, feedback/review systems, and search engines that allow users to search for products by specific criteria (such as price or brand). When you choose to partner with Surge, you benefit from the expertise of a team of over twenty professionals in different fields.
Surge specialises in bringing projects from concept to completion. Our enthusiastic teams strive to understand our clients’ specific needs and provide them with effective marketing and digital solutions. Surge’s web development team consists of experienced designers, content specialists and savvy developers who work together to ensure uncompromising quality on all projects.
Surge’s dedicated project manager coordinates the planning and deployment of each project, overseeing its completion in a timely fashion and within budget. The project manager will be your main point of contact throughout the entire project and will plan and assign resources as needed, track progress, and keep stakeholders informed at all stages of the process.
Our team has years of experience in the industry. We can confidently say that we have mastered the art of balancing creativity and functionality. In addition, we have extensive knowledge in all facets of website creation, including eCommerce and brochure development. With a can-do attitude and desire to exceed your expectations, we approach each project with great pride.
We are able to create and manage high-quality websites compatible with all devices, including desktops, laptops, tablets, and smartphones. Our team has the necessary expertise and experience to create sites that are fast loading, simple to navigate, and easy to use. For more information on our range of services including Influencer Marketing and Digital Design, please do not hesitate to contact our team today!
YOUR WEBSITE DEVELOPMENT TEAM
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Frequently Asked Questions
ESTABLISH YOUR ONLINE PRESSENCE WITH A WEBSITE
If you need a website to trade your products and services with your audience, an eCommerce website is the right choice for you.
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