As a senior Google Ads campaign manager, Rob has extensive expertise in PPC platforms such as Google, Amazon and Bing ads. He specialises in utilising data from paid search campaigns to identify profitable insights and make strategic decisions for businesses. He supports Surge through data analysis, providing streamlined and profitable solutions for management and employees. Rob is driven, self-motivated, and has a highly analytical mindset. He has keen attention to detail and is dedicated to continually improving performance.
SKILLS
Rob is a skilled professional in the field of digital marketing and eCommerce, with expertise in a variety of tools and platforms. He is highly proficient in Google Ads, MSBI, and Microsoft Excel, which he uses for data analysis and conversion tracking. He also has a deep understanding of Google Analytics, strategic thinking, and keyword research. Rob's experience in ad serving, bid management and industry knowledge enables him to effectively manage and optimise PPC campaigns. He also has a talent for reporting and presenting data-driven insights to stakeholders. Rob's skills and experience make him an asset to any team looking to improve their online marketing efforts.
GOOGLE ADS
DIGITAL MARKETING
DATA ANALYSIS
ECOMMERCE
MSBI
CONVERSION TRACKING
MICROSOFT EXCEL
GOOGLE ANALYTICS
STRATEGIC THINKING
KEYWORD RESEARCH
AD SERVING
INDUSTRY KNOWLEDGE
BID MANAGEMENT
REPORTING & PRESENTATION
HOBBIES & INTERESTS
Rob is an avid sports fan and particularly enjoys playing golf, football and tennis. He also enjoys socialising with friends and family and has a passion for poker. In his free time, Rob also loves to travel and explore new places. He enjoys experiencing new cultures and cuisines, and often returns home with a newfound appreciation for different ways of life. Whether on the course, on the field, or on the road, Rob is always seeking new experiences and challenges.
GOLF
FOOTBALL
TENNIS
SOCIALISING
POKER
TRAVELLING
DOG WALKING
GET TO KNOW ROB MATTHEWS:
Rob, describe yourself in three words?
Kind, motivated and analytical.
Best compliment you've received, Rob?
Paul said that I have “legs like a dressage horse.”
What have you worked on that you're most proud of, Rob?
I am bridging the gap between PPC and SEO and further analysing how the two services can be utilised alongside one another to achieve even better client results.
Rob, In an alternate universe, if you weren't a Google Ads specialist, what would you be?
A world-class golfer just behind Tiger Woods because he is the greatest of all time.
Any hidden talents, Rob?
Yes, I am a qualified scuba diver. I learned to dive in the south of France, Italy, and Turkey. I haven't yet been to Egypt but I'd love to go there sometime.
Rob, have you met anyone famous?
No, I haven't. Who would I like to meet? Probably Tiger Woods.
Best advice you've heard, Rob?
You can't change the past, although you can always change the future.
Rob, what superpower would you have?
That’s easy. I’d have the powers of Magneto in X-Men. To manipulate the forces of gravity and magnetism!
