SAVILLS PLACE IS A PLACE-SHAPING, BRAND DEVELOPMENT AND MARKETING AGENCY WITH THE SAVILLS PROPERTY MANAGEMENT DIVISION.
Savills Place was looking to appoint a third-party digital media or marketing agency to assist with the delivery of their digital marketing strategy across a minimum of 20 Retail and Leisure complexes within the UK. Savills wanted a partner that could provide cost-effective, measurable campaigns that would enable them to engage their target audience and increase footfall, through both online and offline channels.
Our aim was to drive increased footfall and ultimately spending, at each Leisure and Retail complex via a strong digital presence, by driving awareness and traffic across digital channels. To achieve this, we needed to engage with the audience on a meaningful level and understand what motivates them as consumers.
Subsequently, our social media experts created a bespoke content strategy based on their individual needs, preferences and behaviours. To ensure the right content was being delivered, the campaign relied on our data insight to deliver relevant messages and media tailored to the audience in question.
The digital campaign ran across paid social media channels, targeting a wide audience but focusing on key demographics that had previously shown interest in other leisure complexes. The campaign included retargeting, ensuring we were speaking to those who had previously shown interest but not converted.
Million people reached through Facebook
Link clicks through to the websites from Facebook
Link clicks through to the website from PPC.
TEAM INVOLVED WITH THIS PROJECT
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