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Results Overview
99%
Site health score after website overhaul
66%
ROI at Year-End 2023
254%
ROI at Year-End 2024
1. ABOUT WISTERIA ACCOUNTANTS
Wisteria Accountants is a North West London-based firm providing expert financial and tax services to businesses and individuals.
Founded by Andrew Millet with a vision for a more hands-on and personalised approach, Wisteria has grown into a thriving firm with a team of 30 professionals and over 1,000 clients.
Despite their strong reputation, Wisteria’s online presence wasn’t keeping up. Their website lacked personality, underperformed on search engines, and wasn’t driving the level of enquiries they needed.
With plans to expand their services and attract new talent, Wisteria needed a website that reflected their expertise, company culture, and client-focused approach.
2. THE CHALLENGE
Wisteria’s existing website was holding them back. It was slow, difficult to navigate, and not optimised for mobile users, making it harder for potential clients to engage with their services. Poor SEO meant they weren’t ranking well on Google, limiting their ability to reach new customers.
Beyond technical issues, the website also failed to communicate Wisteria’s brand personality. As a firm that prides itself on building long-term relationships, they wanted a site that felt approachable and trustworthy.
They also needed it to function as a recruitment tool, showcasing their company culture and attracting top talent. Additionally, visitors were landing on the site but weren’t converting into enquiries, highlighting the need for clearer calls to action.
3. SOLUTION
We built Wisteria’s new website to be faster, easier to navigate, and optimised for both SEO and conversions.
The content was restructured to improve search visibility and better communicate their services. A refreshed design gave the site a more professional yet approachable feel.
To drive high-quality leads, we launched a targeted Google Ads campaign, refining audience targeting and bidding strategies to maximise ROI.
Alongside this, we implemented technical SEO improvements, from metadata optimisation to internal linking, strengthening Wisteria’s online presence.
Outcome
The impact of these changes has been significant. Wisteria’s website now boasts a 99% site health score, ensuring it runs smoothly and ranks well in search results.
The Google Ads campaign has been a game-changer, delivering an ROI increase from 66% to 254% in just a year.
More importantly, Wisteria now has a digital presence that reflects who they are. Their website is not just a platform for information but a powerful tool for attracting clients and talent.
Enquiries have increased, brand perception has strengthened, and their online growth continues to accelerate.
Full Results
99%
Site health score after website overhaul
66%
ROI at Year-End 2023
254%
ROI at Year-End 2024
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