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Content | Marketing | Web Development

Revealing Industrial Technology Systems' Cutting-Edge Website

Jack Dodsworth

November 13th, 2023

We're wired up with excitement to share the lift-off of Industrial Technology Systems' (ITS) sleek new website.

From concept to execution, our Creative and Development teams teamed up to birth a brochure site that mirrors the cutting-edge services ITS provides in the automation industry.

The journey began with addressing the shortcomings of their previous site, which was, in essence, an SEO nightmare.

Navigation bars were cluttered with content, load times were sluggish, and various CMS issues plagued the user experience.

Enter our graphic designers, who collaborated closely with the client to craft a sleek design that not only mirrors the sophistication of the automation industry but also optimises user experience with dedicated content pages.

Our developers, armed with our in-house Content Management System (CMS), Statamic, implemented robust routing and an impressive Eloquent Object Relational Mapping (ORM), perfectly suited for handling the vast database records of a website the scale of ITS.

Our photography team travelled to both the Northeast and Northwest offices, capturing professional headshots for every team member, adding a personal touch to the site.

Meanwhile, our content team burnt the midnight oil to revamp the navigation, now aligned with a comprehensive SEO strategy.

They meticulously crafted a hierarchy for each service, implementing an umbrella strategy aimed at boosting rankings and enhancing the overall user interface.

The successful launch of ITS's new website is a testament to our collaborative efforts, dedication to quality, and a commitment to delivering a seamless online experience for our clients.

Here's to a new era of digital excellence for Industrial Technology Systems!

Check out ITS's new website here.