It’s a question we get all the time, from start-ups, scale-ups, and even seasoned brands who’ve got a decent handle on their socials but aren’t quite sure if video’s worth the fuss.
And honestly? The short answer is yes.
But let’s explain why properly, without all the buzzwords.
First up: why does video actually matter?
Because it works.
Not in a fluffy "marketing is evolving" kind of way. But in a people scroll past everything except video kind of way. We’re all glued to our phones, and what stops us mid-scroll?
A moving face. A story. A decent bit of lighting and a clear message. Most likely with subtitles.
If you want someone to understand what you do, trust you, and remember you, video does that better than anything else online.
Here’s what good video content actually helps with:
Grabbing attention – People stop scrolling when they see movement.
Explaining things quickly – 30 seconds of video beats a 500-word wall of text.
Building trust – Seeing the people behind your business makes a difference.
Improving SEO – Google likes video. And so do your bounce rates.
Boosting conversions – If your product or service needs some explanation, a quick demo or testimonial can make someone finally hit “buy.”
“Can’t I just film something on my phone though?”
Yeah, you can. And sometimes that’s exactly the right thing to do.
But if you’re trying to actually grow your brand or launch something new, your audience will notice the difference between something you filmed in five minutes and something that’s been thought through.
We’re not saying everything needs a studio setup. But if you care about how your business comes across, video is one of the easiest ways to level it up.
And no, it doesn’t have to be Hollywood. It just has to be good enough to get your message across clearly, with the right tone, on the right platform. That’s where we come in.
What kind of videos actually do something?
There’s loads of different ways to use video, but here’s what we know works best from experience:
Explainer videos – Got a service that’s hard to explain? Video makes it clear, fast.
Product demos – Show how it works, show the result, job done.
Testimonials – Let your happy clients do the talking.
Behind the scenes – Helps people connect with your brand, not just your logo.
Social content – Short, snackable bits that are easy to share and engage with.
Brand storytelling – Think a bit deeper, who are you, what do you stand for, and why should anyone care?
“Where do I even put these videos?”
Good question. And this is where a lot of brands go wrong, they make a great video, then bury it somewhere no one sees it.
Here’s where it actually works:
On Social Media
Keep it short. Think “stop scrolling” moments.
Use captions (a lot of people watch on mute).
Say your keywords out loud, it helps with TikTok/Instagram search.
Don’t oversell, just tell a good story and let the product/service speak for itself.
On Your Website
Stick a clear, engaging video right on your homepage.
Add short explainer clips to your services or product pages.
Embed videos in FAQs or blog content to increase page time and keep people interested.
In Emails
Drop a thumbnail into your next newsletter.
Use video for intros, updates, or behind-the-scenes stuff.
Video = more clicks. Simple as that.
Real Example: Butterfly World
We worked with Butterfly World to refresh their site visuals and tighten up their homepage with new video content. We shot fresh 4K footage and re-edited what they already had so it actually fit with the new brand tone.
Result? The homepage now loads faster, scores better, and, more importantly, visitors are sticking around and finding what they need. That’s what video should do.
Read the full case study here
What people usually ask us
“How much does it cost?”
Depends what you need. A short TikTok-style clip is going to be a very different beast to a brand film. We’ll give you a straight quote upfront, no faffing.
“How long does it take?”
Usually two to four weeks. Depends on how much planning, shooting and editing is needed.
“Will it actually make a difference?”
Yes. But only if it’s made with purpose. We’ve seen brand videos double engagement, increase dwell time, and make the sales team’s job way easier.
“Is video only worth it for certain industries?”
Nope. If you’ve got something to show, explain, or sell, video will help.
So, why us?
We’re not here to just film a few clips and call it a day. We make content that’s designed to actually do something. And we’ve got the in-house team to do it properly.
Strategy first – Every video has a reason behind it.
Creative + practical – We’ll make sure it looks great and works well.
Platform specific – From TikTok to LinkedIn to your website, we tailor it all.
No fluff, no upsell – If we don’t think you need it, we’ll say.
Thinking about video? Let’s chat.
Whether you’ve got a rough idea or you’re starting from scratch, we’ll talk you through what’s possible, what works, and how to make sure you’re not just making “content” for the sake of it
Give us a shout, book a chat, or pop into the office for a brew and a brainstorm. No pressure. Just honest advice and a team that knows what they’re doing.
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