
The Role of Advertising Agencies in Business Growth
Advertising is essential for growing your business. It boosts brand awareness, drives sales, and builds customer loyalty, all while giving you a competitive edge.
At Surge, we specialise in Facebook and Google Ads, helping businesses reach the right audience through expert strategy, precise targeting, and performance analysis.
By managing your campaigns, we save you time, money, and resources while maximising your return on investment (ROI).
But which platform is the best fit for your business? Facebook Ads and Google Ads each offer unique strengths. Let’s break them down.
Facebook Ads vs. Google Ads: The Key Benefits
Facebook Ads: Why Choose Them?
Massive audience reach
Budget-friendly with lower cost-per-click (CPC)
Advanced analytics for audience insights
Strong brand awareness and visually engaging content
Google Ads: Why Choose Them?
Targets high-intent audiences actively searching for your services
Cost control with a pay-per-click model
Immediate visibility at the top of search results
Drives website traffic and conversions effectively
Now, let’s dive deeper into what each type of agency can offer your business.
What a Facebook Advertising Agency Can Do for Your Business
A Facebook advertising agency specialises in building campaigns designed to connect your brand with your ideal audience.
At Surge, we help businesses expand their reach, craft compelling ad content, and engage their audience effectively.
Our Facebook Ads Services
Audience Targeting – We target users based on demographics, interests, behaviours, and location to ensure your ads reach the right people.
Content Creation – Our team designs eye-catching visuals, including images, videos, and carousel ads, to capture attention and drive engagement.
Audience Engagement – We help spark conversations, encourage shares, and build relationships with your audience through interactive campaigns.
The Power of Facebook Ads for Local & Interest-Based Targeting
One of Facebook’s biggest strengths is its ability to customise targeting based on specific demographics—age, gender, job role, marital status, interests, and location.
For example, a local fitness studio can target health-conscious users within a specific city, while an online fashion brand can reach shoppers interested in specific styles.
Want to explore more? Check out the Facebook Ads Help Center or partner with Surge, a Facebook advertising agency to maximise your ROI.
What a Google Advertising Agency Can Do for Your Business
A Google advertising agency specialises in capturing high-intent users, people actively searching for solutions to their needs.
If you want to get in front of customers at the exact moment they’re looking for your product or service, Google Ads is the way to go.
Our Google Ads Services
Search Ads – Appear at the top of Google search results for relevant keywords, making your business the first thing users see.
Display Ads – Reach 90% of global internet users with eye-catching banner ads across websites in Google’s Display Network.
Shopping Ads – Showcase detailed product listings to high-intent buyers directly in Google search results.
YouTube Video Ads – Promote your business through targeted video content on YouTube.
Why Google Ads Work for High-Intent Searches
Google Ads help businesses capture customers who are actively looking for what they offer, whether that’s a “hairdresser near me” or “best running shoes for beginners.”
For example, a law firm can use Google Ads to target people searching for “divorce lawyer near me,” while an e-commerce brand can boost sales with Shopping Ads for “affordable running shoes.”
Facebook Ads vs. Google Ads: Key Differences & Best Use Cases
Feature | Facebook Ads | Google Ads |
---|---|---|
Best For | Brand awareness & engagement | Direct conversions & lead generation |
Ad Formats | Visually engaging (image, video, carousel) | Text, display, shopping ads |
Audience Reach | Passive discovery through interest-based targeting | Active intent-based searches |
Cost-Effectiveness | Lower CPC, good for small budgets | Higher CPC, but better for high-intent leads |
When to Use Google Ads
You want to rank first on Google search results (e.g., “dentist near me”)
You need to drive fast sales and conversions
You want to target high-intent customers ready to buy
When to Use Facebook Ads
You want to increase brand awareness (e.g., launching a new product)
You need to engage and build a community around your brand
You want to run hyper-targeted local campaigns
Many businesses combine both Facebook & Google Ads to maximise their reach.
How to Choose the Right Advertising Agency for Your Business
Before picking an agency, consider these key factors:
1. Budget & Cost Per Click (CPC)
Facebook Ads – Lower CPC, ideal for businesses with limited budgets
Google Ads – Higher CPC, but better ROI for sales-focused campaigns
2. Audience Type: Broad Interest vs. High Intent
Facebook Ads – Better for broad, interest-based targeting
Google Ads – Ideal for high-intent, conversion-focused searches
3. Campaign Goals: Awareness vs. Conversions
Facebook Ads – Best for brand visibility & engagement
Google Ads – Best for lead generation & direct sales
Check the agency’s portfolio, client case studies, and testimonials to ensure they align with your needs.
Final Thoughts: Facebook Ads vs. Google Ads: Which One Should You Choose?
There’s no single right platform, it all depends on your business goals, budget, and audience.
Choose Facebook Ads if you want to build brand awareness, create engaging content, and target broad audiences.
Choose Google Ads if you want to reach high-intent buyers, drive conversions, and appear in search results when people need your product or service.
Or combine both for a well-rounded, high-impact advertising strategy.