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Marketing | Social

Digital Marketing and Social Media Trends to Focus on in 2022

Rob Swinburne

March 9th, 2022

Any business, big or small, needs to keep up with marketing trends, it can very much make or break their online presence and become a major factor in their success. 

Over the past few years, businesses have had to embrace change more than ever before. Keeping up with these changes isn’t always easy but staying updated on the latest marketing trends can and should affect your marketing strategy and let you thrive. 

We’re here to give you a rundown of some of the best trends to follow to smash your marketing goals this year…

Know Your Platform

TikTok Logo on a 3D black cube

Keeping up with social media platforms and their rends and tool is a difficult task. From TikTok to Instagram new trends and features are being introduced all the time. It’s easy to get lost in all the features that the major platforms have to offer but there are a few to keep in mind.

Now more than ever you should be using TikTok, it overtook Google as the most visited website of 2021 so get in on the action! While you’re at it, check ours out for some inspiration. Don’t forget platforms like Facebook, Twitter, Instagram and if your business is the right fit check out LinkedIn too. 

Short-Form Content is Key

Person typing on a silver laptop

With a helping hand from TikTok short-form video content is more important than ever before. While long-form content has a place and purpose short-form content has taken the reigns are become key for social media growth. 

Short-from videos give businesses the chance to create funny and engaging content without losing the audience's attention. These videos can accomplish everything that long-form content does, anything from providing some helpful information and tips to showing off a USP or driving sales with a great call to action. 

Personalisation is Crucial Scrabble peices spelling out One To One

Personalisation is key to marketing now. If you’re not already you need to start using data to make your ads and content feel unique to each customer. Personalisation has benefits for both you and your customers including:

  • A more meaningful customer experience

  • Increased customer loyalty

  • An improved ROI

So how do you do it? Make use of custom emails, targeted discounts toward specific audiences, less generic advertising and so on. Focus on building relationships with current and potential customers by creating meaningful engagements. 

Don’t Just SellAn advert for oat milk on a n

Did you know that on average a person is exposed to anywhere from 6,000 to 10,000 advertisements every single day? That’s an incredible number of ads, so much so that consumers are now flat out ignoring hard-selling ads, so you’ll need a new approach. 

Now, try and give your audience something genuinely valuable, from an informative video about your business or industry to how they can join in with a new trend. As regularly as you would push sales to show off that you’re an expert in your business's field. Not only will you provide value and insight for your audience but you’ll establish credibility and authority in your niche. 

Brand Values Are More Relevant Than Ever

Person at a protest holding up their hands in a peace sign

Between the pandemic and social, economic and political change, your brand values and social responsibility is more important than ever before. Customers expect you as a brand to address all kinds of social, cultural and environmental issues in your content. 

This type of corporate social responsibility is not just something reserved for large companies and corporations. Even as a small business you should do what you can to leave a mark in your community and address issues. 

Addressing social responsibility and showing off your brand values builds up your company's trust and reputation.

Be tuned in to what your community is talking about and address major issues and successes. More people than ever want to support businesses that align with their values. On top of this don’t be afraid to share content about issues you care about and when you can, give back to your customers.

So, there are five great trends you should be following this year and beyond! While it might take some time to adapt, implementing these trends can really help drive engagement and help your business grow. Alternatively, if you want to leave it to the experts, don’t hesitate to get in touch!