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Senior Paid Ads Specialist

WHO WE ARE LOOKING FOR


An authentic person, who puts people first. A creative thinker, who works collaboratively, delivers outstanding results and is committed to building long lasting relationships.

Above all we value: loyalty, honesty and commitment.

You should be a strategic Paid Ads Specialist, an excellent all-rounder with a passion for building high-performing campaigns across Google, Bing and Meta.

HOW TO APPLY:

Send us a message on WhatsApp with your name and email address ‭to 07519 280067‬ 

Send us your name, email address and a voice note answering the following 3 questions:

  • What are your 3 strongest attributes?

  • Why are you suited to this position?

  • What is your biggest success?

If we like your answers, we will be in touch to request a copy of your CV! 

ABOUT SURGE

We're a full-service online services agency with internal Design, Media, Content, Marketing, Social and SEO teams and we offer a lot more than just your average brochure and e-commerce sites.

We currently have iOS, Android, Software and multi-million eCommerce projects in active development so the opportunities are broad, and going.

THE ROLE

As a Paid Ads Specialist, you’ll be responsible for planning and executing effective strategies across Google, Bing, and Meta.

You’ll work closely with our wider marketing team, oversee junior team members, and build strong relationships with clients, helping them maximise ROI through data-led decisions, clear reporting, and innovative paid ad solutions.

This is an on-site role based in our Middlesbrough office, where collaboration and communication are key. We do offer flexible working hours and a fixed work-from-home day to support work-life balance.

EXPECTATIONS:

  • Minimum 3 years agency experience

  • Be accountable for the performance of the department

  • Excellent communication skills

  • Be able to demonstrate value

  • Good working knowledge of Google Search Console, Google Analytics, Tag Manager and other paid search tools. 

  • Experience in reporting back to clients, making recommendations for improvements and providing rationale behind those recommendations

  • Willingness to learn about other areas in the marketing mix and how digital fits together

  • Understanding of best practices for International paid strategies and implementation

  • Ability to use popular CMS platforms such as WordPress, Aero, Magento and Shopify

RESPONSIBILITIES & DUTIES:

  • Audit Paid Ad Accounts (Google, Bing, Meta)

  • Work collaboratively alongside the wider marketing team

  • Liaise with clients and developers to ensure recommendations are implemented successfully

  • Building and maintaining client relationships

  • Creating and executing paid strategies to help our clients improve their online presence 

  • Detailed keyword research

  • Review account performance across key metrics and other key indicators

  • Maintain detailed monthly reporting documents to monitor and communicate Paid Ads performance

  • Be able to create Paid Ad proposals for potential clients

  • Identify gaps and opportunities in paid search strategies

  • Be confident with setting up feeds & implementing tracking codes

  • Overseeing juniors, with things such as workload, processes, etc

  • Reporting key data/department overview to the Marketing Manager

  • Always demonstrating behaviours that reflect our core values and reinforcing these within the team

  • Handling escalations/retentions 

  • Seeking training gaps & providing the training needed.

SALARY EXPECTATIONS:

We appreciate everyone wants to know the salary before they apply, but the range for this position is too broad, and the final package will be based on the right candidate, the right fit, the number of years of experience and what else they can add to the team beyond the above.


INTERVIEW PROCESS:

Stage 1:


The first interview is all about your technical ability, previous experience and your ability to carry out the role. 


Stage 2:


Based on a successful first interview, you will be set a task. Don’t worry, this isn’t anything client facing, it’s designed to test your problem solving skills. 


The second interview is around you as a person and how you would complement the existing team. We will also review the task you completed.


Stage 3:


We will let you know our decision either way and provide some feedback.