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Social | Marketing

The Importance of Social Media for your Digital Marketing

Rob Swinburne

January 14th, 2022

Social media marketing can be one of the greatest marketing techniques to have in your digital strategy. Social media allows marketers to directly connect and engage with their potential customers and target audience. 

The platforms are always changing from LinkedIn, Twitter and Facebook to newer platforms like TikTok. With a strong social media strategy and the ability to create great content, you can engage your audience like never before and reap the rewards. 

Why is Social Media Important?

Social media is great for building relationships, whether you’re a B2B company or a B2C relationships are important. Social media is the best way to build these up, particularly in the few years, with the halting of in-person events and seminars everyone has become much more reliant on social media and other online platforms. 

Social media can also be used to build brand awareness. Across multiple platforms, companies can tell their story about why they are who they are, why they offer their products and keep audiences up to date with everything they need to know. 

Social media can also have a direct impact on business by generating leads. Sales professionals can reach out to and build a relationship with potential leads, this not only can bring in business but can build up the credibility and trust of the members of the sales team. 

You can also leverage social media to improve the business, by reading reviews, listening and taking in what customers have to say you can get honest feedback on what needs to improve or a pat on the back if things have gone well. 

The list could go on and on, social media is one of the most powerful tools if used correctly and opens a lot of doors for you to grow and improve your business. Social’s can be used to show off employees, the brand and your vision and create and connect with the audience through content. 

  • According to Buffer, 89% of marketers believe social media is very important.

  • 82% of marketers also report using LinkedIn as a way of networking and building up professional relationships, though they also report using other social media like Facebook, Twitter and Instagram (Statista).

  • We Are Social reports that over half the worlds population (53%) is active on social media.

  • 79% of job seekers use social media when searching for a new job opening (Glassdoor).

  • Facebook has a reach of 59% of global social media users, the only social media that reaches over half of global social media users. (Emarketer)

So there are plenty of reasons to use social media as part of your digital marketing strategy. If you haven’t started already it’s never too late. Whether you’re trying to bring in new leads, build your brand awareness or improve your business through reviews social media is a worthwhile endeavour. If you’re looking for a more hands-off approach why not get in touch and see what we can do for you.