Multi-channel digital strategy built to scale global brand awareness

About

Yaskawa is a global leader in industrial robotics and automation, known for its advanced Motoman robotic systems and ArcWorld welding cells, which help manufacturers streamline production, improve precision, and increase efficiency. 

Their technology powers key industries, from automotive and aerospace to logistics and metal fabrication, providing high-performance automation solutions that enhance productivity.

While Yaskawa’s reputation in robotics is unmatched, they needed a stronger digital strategy to maximise their online reach, engage their audience, and drive brand awareness. They turned to us to enhance their content, social media presence, and paid advertising efforts.

Challenge

Yaskawa wanted to strengthen its brand presence across multiple channels. Their goals included increasing visibility through Google Ads, improving organic reach on LinkedIn, and producing high-quality media content to showcase their products and expertise.

However, their existing digital marketing efforts weren’t delivering the engagement they needed. They required a strategic approach to content, social media, and advertising to ensure their messaging resonated with both existing and potential customers.

Solution

We started with professional videography and photography to enhance their brand visuals. As our partnership grew, we took over content creation, social media management, and Google Ads.

We produced monthly news and event articles, combining product spotlights with industry insights to establish Yaskawa as a leader in robotics. Our LinkedIn strategy strengthened their presence, leading to 72,670 impressions and 2,102 interactions over the past year.

On Google Ads, we restructured campaigns with smarter bidding, A/B testing, and refined targeting. This brought in 76,663 users and 3.5 million impressions, significantly increasing visibility.

Result

Our multi-channel strategy transformed Yaskawa’s digital presence. The Google Ads campaign brought in tens of thousands of users, with millions of impressions, ensuring high visibility in the competitive robotics market. 

On LinkedIn, our content strategy helped generate over 72,000 impressions and thousands of interactions, positioning Yaskawa as a leading voice in automation.

By combining targeted paid ads, optimized content, and engaging social media, Yaskawa now has a powerful digital ecosystem that continues to grow its brand awareness and industry influence.

Testimonial