Helping a Countryside Retreat Get Found and Booked

Industry

Holiday Lodges

Location

County Durham

About

Weardale Holiday Lodges is a family-run countryside retreat in County Durham, offering peaceful lodge stays surrounded by open views, riverside settings and the natural beauty of the valley.

Many of the lodges were hand built by the family’s own construction company, giving each one a bespoke feel. With private hot tubs, modern interiors and a calm setting, the business is built around helping guests slow down, switch off and enjoy a proper break.

Challenge

Weardale Lodges had a strong product, but needed more consistent visibility online. In a competitive staycation market, people need to find the right accommodation at the right moment, especially when they’re searching for short breaks, hot tub lodges and countryside escapes.

The challenge was to improve organic search visibility, drive more relevant traffic, and help turn that traffic into bookings. There was also a need to understand which channels were working, so performance could be tracked more clearly over time.

Solution

Surge supported Weardale Lodges with a mix of SEO, paid social, content and technical improvements.

The work included landing page rewrites, technical SEO updates, search-focused content, Meta Ads activity and performance tracking. We also supported with video, helping bring the lodges and location to life through more engaging content across digital channels.

The focus was simple: make Weardale easier to find, easier to understand and easier to book.

Result

The work has helped Weardale Lodges build stronger visibility across both search and social.

Organic search bookings increased by 70.94%, with average search position improving from 26 to 12. Organic search also reached an 11.4% click-through rate, showing that more of the right people were finding and clicking through to the website.

Meta Ads also played a strong role, with total users from paid social increasing by 1,804.14%.

Just as importantly, the activity is now easier to measure. With clearer tracking in place, Weardale can see how SEO, content and paid social are supporting visibility, traffic and bookings across the year.