From no tracking to measurable growth

Industry

Farm Attraction

Location

Dumfries, Scotland

About

Dalscone Farm Fun is a family attraction based in Dumfries, offering indoor and outdoor activities, animal experiences, play areas, events and seasonal experiences for families across the region.

As a visitor attraction operating in a competitive leisure market, maintaining visibility online and reaching families at the right time plays a key role in driving bookings and visits throughout the year.

Challenge

Before working with Surge, Dalscone Farm Fun had never previously run Paid Social campaigns or implemented proper campaign tracking.

Without structured advertising campaigns or reliable tracking in place, there was limited visibility over how social activity was contributing to website traffic, audience growth or revenue.

The focus was not only on launching Paid Social campaigns across Meta platforms, but also on building the foundations properly from the start, ensuring campaign performance, traffic and revenue could all be tracked and measured accurately moving forward.

Solution

Surge supports Dalscone Farm Fun through ongoing Paid Social activity across Facebook and Instagram.

This includes:

• Campaign planning and management

• Paid advertising campaigns across Meta platforms

• Graphic design support for campaign assets

• Audience targeting and optimisation

• Monthly reporting and performance analysis

The focus of the campaigns has been on driving awareness, attracting new visitors and supporting seasonal promotions and events throughout the year.

Result

Paid Social campaigns are now consistently driving targeted traffic to the Dalscone Farm Fun website through Meta advertising.

Campaign activity has helped increase visibility across key seasonal periods, attract new audiences and generate measurable revenue directly linked to Paid Social traffic.

Alongside driving new users to the website, ongoing campaign management and optimisation has helped ensure advertising activity continues supporting wider awareness, bookings and visitor growth throughout the year.

Testimonial