Turning Paid Social Into Measurable Growth

Industry

Farm Attraction

Location

Dumfries, Scotland

About

Dalscone Farm is a family attraction in Dumfries, offering indoor and outdoor play, animal experiences, events and seasonal activities for families across the region.

In a busy leisure market, staying visible matters. Families need to see the right message at the right time, whether they’re planning a weekend visit, booking an event or looking for something to do during the school holidays.

Challenge

Before working with Surge, Dalscone Farm had not run structured Paid Social campaigns or set up proper campaign tracking.

That meant there was limited visibility over what social activity was doing for the business. They needed more than ads going live. They needed campaigns built properly, with clear tracking in place so traffic, bookings and revenue could be measured with confidence.

Solution

We launched ongoing Paid Social activity across Facebook and Instagram, focused on driving awareness, website traffic and bookings during key seasonal periods.

The work included campaign planning, Meta ad management, audience targeting, creative asset support, ongoing optimisation and monthly reporting. Just as importantly, we helped put the right tracking foundations in place, so Dalscone could see how paid activity was contributing to real business results.

Result

Between Q2 2025 and Q2 2026, Dalscone Farm saw a 185% increase in website sessions, a 110% increase in online orders and a 100% increase in tracked revenue.

Paid Social is now giving the business a clearer route to reach families, promote seasonal activity and measure the impact properly. Instead of guessing what is working, Dalscone now has campaigns that are visible, trackable and built around growth.

Testimonial