Wisteria Accountants

Turning digital investment into tangible returns

Creative Development Marketing

99%

Site health score after website overhaul

66%

ROI at Year-End 2023

254%

ROI at Year-End 2024

Industry

Tax & Accounting

Location

London, UK

About

Wisteria Accountants is a North West London-based firm providing expert financial and tax services to businesses and individuals.

Founded by Andrew Millet with a vision for a more hands-on and personalised approach, Wisteria has grown into a thriving firm with a team of 30 professionals and over 1,000 clients.

Despite their strong reputation, Wisteria’s online presence wasn’t keeping up. Their website lacked personality, underperformed on search engines, and wasn’t driving the level of enquiries they needed.

With plans to expand their services and attract new talent, Wisteria needed a website that reflected their expertise, company culture, and client-focused approach.

Challenge

Wisteria’s existing website was holding them back. It was slow, difficult to navigate, and not optimised for mobile users, making it harder for potential clients to engage with their services. Poor SEO meant they weren’t ranking well on Google, limiting their ability to reach new customers.

Beyond technical issues, the website also failed to communicate Wisteria’s brand personality. As a firm that prides itself on building long-term relationships, they wanted a site that felt approachable and trustworthy.

They also needed it to function as a recruitment tool, showcasing their company culture and attracting top talent. Additionally, visitors were landing on the site but weren’t converting into enquiries, highlighting the need for clearer calls to action.

We understood that we’d worked with some digital media agencies before. Results have been a bit mixed, it’s fair to say. We were looking for a strong partner to make sure that, going forward, we were getting the new clients we needed and getting those leads that we wanted.

Nick Tagg

Director

Solution

We built Wisteria’s new website to be faster, easier to navigate, and optimised for both SEO and conversions.

The content was restructured to improve search visibility and better communicate their services. A refreshed design gave the site a more professional yet approachable feel.

To drive high-quality leads, we launched a targeted Google Ads campaign, refining audience targeting and bidding strategies to maximise ROI.

Alongside this, we implemented technical SEO improvements, from metadata optimisation to internal linking, strengthening Wisteria’s online presence.

Result

The impact of these changes has been significant. Wisteria’s website now boasts a 99% site health score, ensuring it runs smoothly and ranks well in search results.

The Google Ads campaign has been a game-changer, delivering an ROI increase from 66% to 254% in just a year.

More importantly, Wisteria now has a digital presence that reflects who they are. Their website is not just a platform for information but a powerful tool for attracting clients and talent.

Enquiries have increased, brand perception has strengthened, and their online growth continues to accelerate.

Testimonial

We partnered with Surge because we're a growing business, we're looking to develop our client base, and that growth is pretty consistent. Surge has really supported us with that.

Nick Tagg

Director