Platinum (On The Ball)

A mobile-first platform designed for real use.

Development

100+

Structured video resources delivered through one platform

99%

User adoption on the latest version

~15%

conversion from free to paid users

Industry

Physiotherapy

About

Platinum On The Ball is a physiotherapy business looking to extend its service beyond traditional, in-person sessions. They had built strong expertise offline, but needed a way to deliver that same value digitally, something scalable, accessible, and easy for people to use in real life, not just in a clinic.

Challenge

Their service was limited by physical delivery.

They needed a way to turn hands-on expertise into a digital product that people could access anytime, anywhere, without losing quality or clarity.

That meant:

Delivering structured exercise programmes digitally
Making content easy to follow and repeat
Supporting offline use in real-world environments
Introducing a commercial model through paid content

It wasn’t just about building an app. It was about turning a service into something people could rely on daily.

Solution

We built a mobile-first platform designed around how people actually use it. A structured content system meant users could easily navigate exercises by category, programme, or goal, rather than feeling lost in a library of content.

Offline access was built in from the start, allowing users to download videos and use them anywhere, whether at home, in the gym, or on the move.

The experience was kept simple. Search, favourites, and progress tracking were all included, making it easy to return, continue, and stay consistent.

To support growth, we introduced a clear model: a free tier for accessibility, and a paid tier unlocking full content, creating a balance between reach and revenue.

Result

The platform now delivers over 100 structured video resources through a single, consistent experience.

User adoption is high, with 99% of users on the latest version, a strong sign the platform is easy to use and trusted.

Around 15% of users convert from free to paid, turning what was once a service into a scalable digital product.

More importantly, the business is no longer limited by location. It can now reach users globally, not just those who can attend in person.

It’s no longer just content. It’s a product people come back to.

Testimonial

Through each step, Surge worked with us and to say we are delighted with the finished product is an understatement. The fact that people can download Platinum on the Ball for free on the App Stores to try it, then upgrade to the full app has meant everyone can access it. We now have new customers worldwide and therefore our goals are on track. Thank you Surge for a job that was first class and we would not hesitate to recommend you for any App idea!

Neil Sleeman

Platinum (On The Ball)