Driving revenue through paid ads

About

Millets Farm is a destination farm shop and family attraction based in Oxfordshire, offering shopping, events, activities, seasonal experiences and hospitality throughout the year.

With multiple departments, events and visitor experiences operating across the business, Paid Social plays an important role in promoting campaigns, increasing awareness and driving purchases across key areas of the site.

Challenge

Millets Farm needed Paid Social campaigns that could support multiple areas of the business at once, from events and family activities through to wider awareness campaigns and seasonal promotions.

With several campaigns running simultaneously, the focus was not simply on reach, but on generating measurable purchases, revenue and returns across a range of campaign objectives.

Solution

Surge manages ongoing Paid Social campaigns across Meta platforms, supporting campaign planning, audience targeting, creative asset delivery and ongoing optimisation.

With multiple areas of the business to promote throughout the year, campaign activity focused on balancing wider brand visibility with driving measurable purchases and revenue across key seasonal periods, events and visitor experiences.

This allowed campaigns to support both short-term commercial performance and longer-term awareness across the Millets Farm brand.

Result

Paid Social campaigns are now consistently generating measurable commercial returns across multiple areas of the Millets Farm business.

Campaign activity delivered strong purchase volumes alongside high returns on ad spend, while also helping increase visibility across key seasonal campaigns and promotions.

Alongside revenue generation, campaigns also delivered more than 3.38 million in reach and 6.37 million impressions throughout April 2026, helping Millets Farm maintain visibility at scale while continuing to drive targeted traffic and purchases through Meta advertising.

Testimonial