Modern website and digital strategy for ITS

About

Industrial Technology Systems (ITS) provides top-tier automation solutions to a range of industries, helping businesses work smarter and more efficiently.

Despite their impressive expertise, their website wasn’t keeping up. It struggled to attract visitors, was difficult to navigate, and didn’t reflect the quality of their services.

Challenge

The old ITS website had multiple issues that held it back. Its structure was confusing, making it difficult for users to navigate and find what they needed. The content wasn’t optimised for search engines, so it failed to rank well on Google.

On top of that, the site’s design felt outdated and didn’t showcase the modern, innovative nature of ITS’s work. To grow their digital presence, ITS needed a complete overhaul, not just of their website but of their entire online strategy.

Solution

We approached this project with a clear goal: to give ITS a sleek, professional website and a marketing strategy that would bring in measurable results. The website was completely redesigned to be clean, modern, and easy to use.

Navigation was simplified to make it user-friendly, and the entire site was rebuilt on our in-house CMS, Statamic, which is perfectly suited for managing ITS’s large-scale database.

Content was restructured and rewritten to improve SEO, with a focus on creating clear, well-organised service pages that would help ITS rank higher on search engines and better engage potential clients.

Result

The results of the project have been impressive. The website now has a 99% site health score, making it faster, more reliable, and easier to maintain. The Google Ads campaign has significantly boosted traffic, bringing in thousands of qualified clicks. 

Most importantly, ITS now has a website that reflects their expertise and gives potential clients a professional experience.

To complement the new website, we launched a targeted Google Ads campaign. This resulted in 4,459 clicks and a strong click-through rate of 4.28% from 104,242 impressions.

The campaign continues to focus on promoting ITS’s training courses, working alongside the new SEO strategy to drive conversions and attract more leads.

Testimonial